RT YOUTUBE CHANNEL RECORDS HALF-MILLION DOLLAR PROFIT
Published time: 1 Jan, 2000 00:00
MOSCOW, JUNE 15, 2011. - Profits from advertising on RT's YouTube channel have exceeded $500,000. This figure places RT among an elite few in the history of the international video hosting service who can boast of such financial success.
"We're delighted with RT's success on YouTube. The channel's high numbers are evidence not just of the growing popularity of professional online news content but also of YouTube's efficiency as an advertising platform," said Vladimir Dolgov, General Director of Google Russia. RT videos have been viewed over 450 million times on YouTube and are now getting an average of 850,000 views per day, YouTube Trends reports. This has promoted the Russian news channel to the Top 100 Most Viewed All Time channels in the history of YouTube where it gained a solid position in the middle of the list, leaving behind international news channels such as Fox, ABC, Sky, CNN International, Al Jazeera and Reuters. This March RT was rated first in month’s top channel and is challenging the major pop music video channel Vevo. “We are glad that viewers opt for RT. At first we were even puzzled by this immense success. It demonstrates that the young and active part of the audience has grown tired of the mainstream media and is dissatisfied with their biased view of the world. The youth wants alternative news and RT has matched their needs”, RT editor in chief Margarita Simonyan said.