RT ON YOUTUBE REACHES 3 BILLION VIEWS, RECORD AMONG TV NEWS NETWORKS
MOSCOW, DECEMBER 2, 2015 – Having exceeded 3 billion views and 3 million subscribers across all its YouTube channels, RT remains the undisputed leader on the platform among TV news networks.
The combined number of views on all of RT’s YouTube channels in all its languages puts the network solidly ahead of all its major competitors, garnering twice as many as CNN, three times more than euronews, and nearly 10 times the number accumulated by the BBC.
“Achieving success like this shows how viewers value legal, quality, professional and Internet audience-oriented content,” said the head of Google Russia Yulia Solovyeva when RT International became the first TV news channel to reach a billion views on YouTube in 2013. “This is an amazing achievement. We are very proud and pleased that RT has reached this figure. A billion views is an important milestone to which many others aspire.”
“To establish such a connection with the audience and attract viewers so that they come back to you again and again so as to hit a billion views – that’s a remarkable achievement,” added Robert Kyncl, Google VP and Head of Content for YouTube, on that occasion.
“These numbers speak for themselves. Three billion views on YouTube is an absolute record, unmatched at this point by any other TV news broadcaster in the world. RT has remained the world leader for a number of years in terms of generating news content that enjoys robust demand with international audiences,” says RT’s Kirill Karnovich-Valua, Head of Online Projects. “We constantly interact with our viewers, studying their attitudes and interests to make sure RT’s current and future online projects are most relevant for them.”
RT became the first Russian broadcaster to start publishing materials on YouTube in 2007. In 2011, an RT clip was recognized as the most popular news video of the year on the platform, and another RT video was named “the most trending” news video by Google in 2013.