RT PREMIERES AEROFLOT GLOBAL ADVERTISING CAMPAIGN
MOSCOW, July 19, 2012 – Aeroflot – Russian Airlines has launched its “The sky… Our Masterpiece” advertising campaign aimed at international audience. The state-of-the-art commercial for the airline has premiered globally on RT.
RT, which now has an audience of more than 530 million viewers worldwide, including 85 million in the US alone, and is the most-watched foreign news channel in the UK of those tracked by BARB,* is the first network to air Aeroflot’s international campaign, before it expands to other foreign and international networks. More than five countries worked together on developing the campaign and crafting the commercial. “When we were creating this video, we wanted to break the wall of prejudice, and you can only do that with a colorful, emotionally saturated ad, which speaks directly to the viewers in the language of the heart, surpassing the barriers,” said James Whedon, director of the commercial. “By comparing the work done by Aeroflot to art, we at once answer all the challenges that are facing the company today.” “RT is very proud to partner with a Russian brand as strong and symbolic as Aeroflot and to work together on promoting the image of Russia’s businesses and Russia as a country around the world,” said RT’s Editor-in-Chief Margarita Simonyan. Russia’s largest airline and RT have already worked together in the past. In 2011, RT’s programming became available on Aeroflot flights, and the network’s informational blocks, documentaries and video guides can be accessed in English and Russian. RT is a global international news network that broadcasts in English, Arabic and Spanish from its studios in Moscow and Washington, DC, and is available to 530 million viewers and in 2.2 million hotel rooms worldwide. RT became the first TV news channel in the world to pass 750 million views on YouTube. In 2010, RT became the first ever Russian channel to garner a nomination for the prestigious Emmy International Award, in the News category. * Broadcasters’ Audience Research Board; based on weekly viewership numbers for five continuous weeks in June-July 2012 Watch the commercial here: https://www.facebook.com/photo.php?v=436795616360950