RT’S #1917LIVE WINS DIGIDAY CONTENT MARKETING AWARD
MOSCOW, MAY 10 —RT’s international, historical social media re-enactment #1917LIVE, dedicated to the 100th anniversary of the Russian Revolution, won top prize at the Digiday Content Marketing Awards, a competition honoring outstanding work in digital video content and marketing.
RT’s #1917LIVE project, a large-scale “real-time” Twitter re-enactment of the Russian Revolution, won the award for “Most Original Use of Twitter” at the Digiday Content Marketing Awards, beating projects by the American car racing association NASCAR and the multinational media conglomerate Viacom.
Among the other winners in various categories were projects by well-known companies such as National Geographic, Amazon, and Netflix.
RT’s #1917LIVE project is one of the biggest-ever historical re-enactments on Twitter. Dozens of Twitter accounts were set up as key historical characters of the period, from the last Russian Tsar Nicholas II and revolutionary leader Vladimir Lenin to common workers and soldiers, tweeting events from 100 years ago in real-time. Historians from the US and UK took part in the project, as well as the world-renowned Brazilian author Paulo Coelho.
#1917LIVE has already taken home 20 international and Russian awards, including the Best in Education award and gold for Best Overall Twitter Presence at the Shorty Social Good Awards, a competition honoring those who strive to make a positive social impact. In the advertising sphere, the project received honors at the Epica Awards and Shorty Awards, a competition celebrating achievements on social networks. At the prestigious international New York Festivals, #1917LIVE took first prize in the Digital Special Event category of the New York Festivals, while the promo videos for the project took home silver for Cinematography. RT’s #1917LIVE also won the famous Adweek ARC Awards, becoming the first Russian brand to do so. In April of this year, #1917LIVE won the People’s Voice Award at the prestigious international Webby Awards.
In April 2018, the same team behind #1917LIVE launched #Romanovs100 to bring the story of Russia’s last royal family to life through thousands of Romanov family photographs recently unearthed from within the national archives. The large-scale, cross-platform multimedia project takes place across four platforms – YouTube, Facebook, Twitter and Instagram – in order to retell the last decades of imperial Russia over the 100 days leading up to the centenary of the family’s execution on July 17.
The Digiday Content Marketing Awards is an international awards competition honoring excellence in digital video content and marketing. The jury includes representatives of leading international brands, such as American Express, Ford, Reebok, IBM, Maybelline, and Calvin Klein. The award was established by Digiday, an online magazine covering the latest in digital content, advertising, and marketing.