The unveiling of Apple’s brand new smart speaker, the HomePod, has descended into farce after netizens swiftly compared it to a roll of toilet paper – among other things.
The long-rumored rival to the Amazon Echo and Google Home speakers was revealed at the Apple Worldwide Developers Conference Monday.
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The standalone Bluetooth speaker includes Siri functions, allowing users to ask the appliance questions and control smart home accessories.
Apple says the $349 HomePod will be rolled out from December, initially being sold in Australia, the UK and the US. It will also be available in two colors: white and space gray.
For many tech fans, however, the new device’s minimalist appearance overshadowed its technical prowess – and in true Twitteratti fashion, a meme was born.