In a Russian supermarket in the provincial town of Kolomna, customers have been allowed to take home any item for free if they came into the shop without wearing clothes.
That was enough to attract crowds of nearly naked shoppers, some of them well over 60-years-old, and even larger crowds of shocked peeping toms.
In fact, some were so shocked they reported the mass parade of flesh to the police.
While elderly people were boiling over the incident, some youngsters were regretting they hadn’t been there to take home everything for being naked.