British billionaire Richard Branson has offered $US25 MLN to the first scientists to come up with a way of fighting climate change. In October, he announced plans to invest $US3 BLN of profits over 10 years to fight global warming.
The owner of the Virgin Group was joined by former U.S. vice-president, Al Gore, and other leading environmentalists as he announced the challenge to find ways to extract greenhouse gases from the atmosphere.