American social network Myspace and the biggest Russian mobile operator MTS have announced a partnership. Under the agreement Myspace will create an exclusive wap-portal for subscribers of MTS.
In addition, the companies are planning to launch an MTS-branded community on MySpace Russia website. MTS has 60 million customers, and the WAP service will also help MTS explore innovative marketing techniques. The mobile operator already has a partnership with Russian-owned LiveJournal. MySpace has about 110 million users worldwide, being one of the most trafficked websites in the U.S., around 300,000 people sign up every day. Users of MySpace like those of other social networks have opportunities of sharing music, videos, images and writing blogs.