Mexico's Javier 'Chicharito' Hernandez took to the field for El Tri's World Cup last 16 game against Brazil sporting a platinum blonde haircut which has inspired internet users to promise to dye their hair should Mexico win.
Chicharito was joined in the change of hairdo by teammates Miguel Layun and Carlos Salcedo, who both colored their hair blonde, creating a striking juxtaposition between that and their traditional dark green Mexico jersey.
Twitter users were keen to make the comparison between Hernandez and Neymar, who also previously made headlines with his own dubious choice of haircut, and even rapper Eminem.
Who did it better: Neymar or Chicharito? pic.twitter.com/AdFyfGu5Dz— FOX Soccer (@FOXSoccer) July 1, 2018
Chicharito dyed his hair so Brazilian players think he's Neymar so they'll pass him the ball. Smart— Mr. Brightside™⚡️🇲🇽🇰🇷🇫🇷 (@lordanakin17) July 2, 2018
Others pledged to dye their hair shoudl Mexico pull off an improbable victory and beat the Brazilians and book their place in the World Cup quarterfinal in Russia.
If Mexico wins tomorrow I’m going blonde too.— Diana (@D_Navarro14) July 2, 2018
So everyone going blonde if Mexico wins? 🤔— Coco ⚽️ (@_whycoco_) July 2, 2018
If Mexico wins against Brasil ill dye my hair blonde— Osiel 🇲🇽 (@osielgarza73) July 1, 2018
IF MEXICO WINS I’LL GO BLONDE‼️— R⚽️G (@_rogeramos_) July 2, 2018
If Mexico wins tomorrow I’m dying my hair blonde mark my words— George 🇲🇽 (@gmnsvs) July 2, 2018
already saw it but if Mexico wins I’m going very very blonde 👏🏽— Jackie 🦋 Padilla (@padillajackie14) July 2, 2018
If Mexico also wins I’m dying my hair blonde like Tecatito! Let’s go— 🇲🇽Tecatito SZN ⚽️ (@TEXSZN) July 2, 2018
Mexico take on Brazil in Samara's Cosmos Arena on the back of a 3-0 defeat to Sweden in their final group game. Five-time winners Brazil are unbeaten in the tournament so far with two wins and a draw.