Value shift: towards a happier life?

Ronald Inglehart – founder and director, World Values Survey

He made his name in sociology back in the 1970s by discovering a major culture shift in Western society. To describe the new reality, he introduced the word “post-materialism”. For 30 years he has been conducting the influential World Values Survey. In which directions are human values changing? Are people becoming happier? What does he have to say about the Russians in particular? Ronald Inglehart is in the Spotlight studio today to answer these questions.