Three-point business

­Brett Yormark – CEO, Nets Basketball

For many, sport is more like a religion than a game, and as long as they buy their tickets and tune into the big events, major sport will remain a very lucrative business. It brings millions of dollars to athletes… and BILLIONS to their managers and team-owners. The business community heralds every successful manager as a genius, but sport fans complain it has been hijacked by show-business. So where do we draw the line between sports and entertainment? How hard is it to manage a successful professional team? We’ll discuss that with one of America’s best sports managers, CEO of New Jersey Nets basketball team, Brett Yormark.