Does Russia need "rebranding"?

Christian de Fouloy, President of the Association of Accredited Lobbyists to the European Parliament, AALEP

1941 – Born in France
1968 – Graduates, University of Akron, Ohio
1970 – President, International Franchise Sales, Holiday Inn, Memphis
1978 – Secretary General, International Committee Against Counterfeiting, Geneva
1999 – Representative, Foreign Nations, Washington World Group
2004 – President, Association of Accredited Lobbyists to the European Parliament

Russian and Western commentators have expressed concern about coverage of Russia in Western media as being far too negative. Why is this the case? Should something be done to change this negative trend? Christian de Fouloy is our guest in the studio to talk about the image of modern Russia.