Branding Russia

­OtM's special edition broadcast from the St. Petersburg International Economic Forum: Many say Russia needs re-branding, but has it actually been properly branded in the first place? How effective is the St. Petersburg International Economic Forum in selling Russia and promoting a better investment climate? And are there any decent Russian brands that help trademark the country? To discuss the science of branding, OtM is joined by Robert Sasson from UFG Private Equity, Robert May from R. May Consulting Group and Mikhail Kokorich from Tehnosila.