icon bookmark-bicon bookmarkicon cameraicon checkicon chevron downicon chevron lefticon chevron righticon chevron upicon closeicon v-compressicon downloadicon editicon v-expandicon fbicon fileicon filtericon flag ruicon full chevron downicon full chevron lefticon full chevron righticon full chevron upicon gpicon insicon mailicon moveicon-musicicon mutedicon nomutedicon okicon v-pauseicon v-playicon searchicon shareicon sign inicon sign upicon stepbackicon stepforicon swipe downicon tagicon tagsicon tgicon trashicon twicon vkicon yticon wticon fm

Russian telecom brand breaks into World’s top 100

Mobile operator MTS has become the first Russian company to make it into the world’s top 100 brands. Russia’s biggest cell-phone company was ranked 89th in the list of most valuable brands – compiled by Millward Brown Optimor for Financial Time

MTS, estimated to be worth around $US 8 billion, was also placed 9th among mobile operators globally.

Google tops the list again this year, with a brand currently worth $US 86.1 billion.

According to the rating authors, MTS’s success was largely due to a simpler marketing scheme and successful rebranding.

After the MTS logo was changed, the company's capitalisation jumped 250 percent.

Other valuable Russian brands listed were beer brewer Baltika – in 15th place in the beer category – and Lukoil – 8th in motor fuels.

Podcasts