It is a problem that needs a lot of resources devoted to it. Downside Up provides early intervention programs and day centers for one and a half thousand children, and education for medical staff.

Through the cross country skiing races, Downside Up wants to try and raise money and awareness so that, in the words of one of their own staff, although people with Down's syndrome have problems – they shouldn't be seen as a problem. This day Downside Up doesn't seem to need luck, with many companies having sent relay teams, and individual skiers coming from far and wide.

“We had decided to sponsor the charity Downside Up for our Christmas charity at the end of last year,” says Neil Hardwick, CEO of “Group M” in Russia and the CIS. “They very kindly provided us with our Christmas cards, which we sent out. And then they mentioned this corporate ski event, and I'm always up for a challenge. So, having never done it before, I thought this is great time to learn and to do something for the charity.”

Children and adults with Down's syndrome are getting involved too, including the leader of the Downside Up skiing team. “I like the sunny weather and being with cool colleagues. It’s great!” says Maria Nefedova, Downside Up team leader.

Events like this have meant an upward trend that now sees at least half of children with Down's syndrome in the Moscow region being kept by their parents.