The positive PR campaign, officials hope, will help project a more positive image of investment and financial climate – first of all by updating foreigners’ knowledge about Russia.

In order to achieve this goal, the campaign’s main theme will be the history of Russia’s business success. The government plans to link the country’s image with its famous state officials, businessmen and scientists.

In addition, leading newspapers will publish a series of articles devoted to Russia’s favorable economic climate and investment prospects.

Apart from global branding and advertising principles, the Ministry plans on drawing on Soviet propaganda, hoping it will guarantee success and put the message across.

The main thrust of the project will be a multilingual web site detailing all the information any potential investor might want about the economic and financial situation in the country.

At first, the site will be available in Russian, English, German and French, but the later version will include all the BRIC languages and Arabic.

The site will also boast a section devoted to Russian expats who have established themselves in business communities abroad – the country looks forward to forging links with them and setting up further investment opportunities.

The ultimate goal of the government’s PR campaign is to turn Moscow into a global financial center. This might be rather challenging though since, according to the GFCI international index, Moscow ranks 68th on the list of international financial centers. London, New York, Hong Kong and Singapore are among the first.

Still, authorities have not given up: they believe the major factor keeping away foreigners and investors from the Russian capital is their incorrect and outdated attitude.

“The objective is really challenging so I think we are talking more about a medium or long-term perspective rather than the next day or after the next,” chief economist Aleksandr Morozov of HSBC bank told RT. “However, it is important to move into this direction, to develop at least incremental but still positive changes, to make progress in all directions rather than in one.”